Sonobi
Driving Superior Campaign Performance, Higher ROAS, and Stability in Digital Advertising

Our Unique Approach to Identity Resolution

At Sonobi, we’re redefining how advertisers connect with their audiences. With over a decade of experience and a sophisticated tech stack, our Consumer Identity Graph combines historical user data with advanced optimization and identity solutions, delivering unparalleled targeting, scale, and engagement.

Sonobi’s Consumer Identity Graph sets itself apart with its unique approach to identity resolution. Unlike others who rely on a single ID source, we leverage multiple distinct signals, including from our publisher partners and trusted third parties. This ensures the most accurate signal for buyers and DSPs to bid on, enhancing the stability and effectiveness of campaigns. Being able to maintain a consistent consumer identity between sessions allows us to provide precise and reliable identity resolution underpinned with proprietary deterministic ID data.

Our metrics demonstrate that this strategy delivers stronger performance without sacrificing scale thus allowing brands to strengthen their targeting and expand their marketing budgets further—far surpassing the results of traditional cookie syncing methods.

Moreover, Sonobi fosters a robust and open ID framework that ensures transparency and sustainability for all stakeholders—publishers, brands, and DSPs.

Overcoming the Limitations of Last Sync Cookie Tracking

The last synced cookie has long been a standard method for targeting in digital advertising. However, its reliance on outdated user data often results in fragmented audience insights and diminished consumer reach, limiting performance and the ability to effectively engage audiences.

While the last sync cookie provides a foundational layer of targeting, Sonobi’s approach goes further by addressing its limitations. Our Consumer Identity Graph empowers advertisers with real-time, holistic insights, complementing DSP strategies and fostering a collaborative ecosystem.

A Sustainable and Transparent Ecosystem

At Sonobi, we believe in creating a sustainable and transparent ecosystem that benefits all participants in the digital advertising landscape. Our Consumer Identity Graph not only enhances targeting and engagement but also ensures that all stakeholders have access to accurate and reliable data. This commitment to transparency and sustainability is at the core of our mission to transform digital advertising.

“As the digital advertising industry continues to evolve, it’s imperative that we adapt to new challenges and opportunities. By leveraging advanced identity solutions, we empower our clients to achieve their marketing goals with unmatched accuracy and effectiveness.

Sonobi’s Consumer Identity Graph is more than just a product—it’s a solution that addresses the pressing needs of today’s advertisers. With its unique approach to identity resolution, coupled with it’s deterministic data, and commitment to transparency, the Consumer Identity Graph is poised to become an essential tool in the ad tech ecosystem. We invite agencies and brands to experience the unparalleled benefits of our innovative platform and join us in shaping the future of digital advertising.” Craig Schwarz, Senior Vice President, Direct Demand & CTV